Creative direction, not just design
Senior creative direction, without the agency overhead.
Design It was founded by Bryan Hernandez, a creative director with over 12 years of experience building brands, websites, and marketing for organizations where design has to perform. Today, Design It gives practices and service businesses senior-level creative direction without the overhead, delays, or inconsistency that come with agencies or junior freelancers.
From in-house creative director to your creative partner.
Bryan starts leading creative at a Dallas media company, building campaigns, websites, and brand systems from the ground up.
Leading brand and web work for healthcare, professional services, and membership organizations, where clarity decides who picks up the phone.
A first full year of DPC clinics, specialty practices, and service businesses, with a five-star rating across client reviews.
Directing creative for national and Fortune 500 brands through media and association partnerships, where every piece had to perform.
After 13 years, Bryan and Betty launch Design It, a two-person studio built to give small practices senior-level creative direction.
Values built around how practices actually work.
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Patients and clients decide in seconds. Every page, logo, and post is built to make the next step obvious, not to win design awards.
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No account managers or junior handoffs. The person you talk to is the person doing the work and owning the result.
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Small, smart improvements every month beat a big redesign every four years. Your brand keeps up as your practice grows.
Two people, one standard.
A deliberately small team keeps the work senior-led, communication clear, and accountability intact. Hover over a photo to meet us.
A two-person team, by design.
Proud to partner with practices that run on trust
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